Cincinnati’s Influence Drives NASCAR
Cincinnati may not always be top of mind when thinking about NASCAR, but its connections to the high-speed world of racing are undeniable. As the 2025 NASCAR season approaches, two Cincinnati-based companies, Cincinnati Incorporated (Cincinnati Inc.) and Kroger, are making significant contributions to the sport—each showcasing the city’s ability to impact motorsports on a national stage.
Cincinnati Incorporated: Powering Hendrick Motorsports
Cincinnati Inc., headquartered just outside Cincinnati, has been a cornerstone of American manufacturing for over a century. Specializing in machine tools such as laser cutting systems, press brakes, and additive manufacturing technology, the company’s role extends far beyond traditional industrial applications—it’s a vital player in the world of NASCAR.
As the Official Metal Fabrication and Additive Equipment Provider for Hendrick Motorsports, Cincinnati Inc. supplies the tools that help build some of the fastest and most durable cars on the track. Their high-power fiber lasers and precision press brakes are integral to constructing critical components for Hendrick’s race cars, ensuring every vehicle is engineered to perfection.
These tools don’t just make cars—they make champions. Hendrick Motorsports, one of the most successful teams in NASCAR history, relies on Cincinnati Inc.’s equipment to fine-tune aerodynamics, improve durability, and push the limits of what’s possible on the track. This partnership exemplifies how advanced manufacturing and cutting-edge racing go hand in hand.
Beyond their technical contributions, Cincinnati Inc. has served as a primary sponsor for Hendrick Motorsports drivers, including Alex Bowman and Kyle Larson. Fans have seen Cincinnati Inc.’s branding on the No. 48 Chevrolet Camaro during high-profile races, emphasizing the company’s connection to the sport. It’s a perfect alignment of innovation, speed, and precision—qualities that define both the company and NASCAR.
In 2019, Cincinnati Inc. cemented its dedication to NASCAR by signing a 10-year partnership with Hendrick Motorsports. This long-term commitment highlights the company’s belief in the synergy between advanced manufacturing and competitive racing. Their involvement isn’t just about sponsorship; it’s about driving innovation, fostering collaboration, and showcasing Cincinnati’s industrial prowess on a global stage.
Kroger: A Grocery Giant Goes Racing
While Cincinnati Inc. focuses on building race cars, another hometown hero, Kroger, is making its mark on the NASCAR sponsorship landscape. Known as one of the largest grocery chains in the United States, Kroger is shifting gears for the 2025 season with a new partnership with Roush Fenway Keselowski (RFK) Racing.
Since 2010, Kroger has been a familiar name in NASCAR, sponsoring JTG Daugherty Racing. Their tenure included notable victories, such as the 2023 Daytona 500. However, starting in 2025, Kroger will transition its sponsorship to RFK Racing, joining a team poised for growth and innovation.
RFK Racing, co-owned by Brad Keselowski, will expand to a three-car lineup with the addition of the No. 60 Ford Mustang, driven by Ryan Preece. This move underscores Kroger’s commitment to maintaining a strong presence in NASCAR while aligning with a team that shares its drive for success.
Kroger’s partnership with RFK Racing will feature nearly 20 brands showcased across the team’s vehicles. This collaboration offers a unique opportunity to connect with NASCAR’s passionate fanbase both on and off the track. According to Erin Sanchez, Kroger’s Vice President of Grocery, the sponsorship allows Kroger to engage customers in new and exciting ways, leveraging NASCAR’s massive platform to enhance brand visibility.
Kroger’s shift from JTG Daugherty Racing to RFK Racing marks the end of an era but also the beginning of a new chapter. The grocery giant’s move reflects a strategic evolution, aligning with a team that’s expanding its competitive footprint in the Cup Series. As Kroger continues to grow its involvement in NASCAR, it reinforces Cincinnati’s presence in the sport.
Together, Cincinnati Inc. and Kroger illustrate how Cincinnati, Ohio, plays a vital role in NASCAR’s ecosystem. Whether it’s through the precision engineering of race cars or the sponsorships that fuel teams and drivers, these companies bring innovation, resources, and a touch of the Queen City to the track.
As the 2025 season unfolds, keep an eye on the cars built with Cincinnati Inc.’s expertise and those bearing Kroger’s branding. They’re not just symbols of corporate sponsorship—they’re a testament to Cincinnati’s enduring influence on one of America’s most beloved sports.